March 21, 2017 | Branding, News
Elle Saunders Marriage Celebrant Logo

A potential customer usually makes their first impression of your business from your logo. It’s the first thing they see and provides an opportunity for you to build trust and convey your brand. Here’s how a well-designed logo can benefit your business.

Colour Choices Influences the Effect of Your Logo

Colour can affect the way your brand is perceived. For example, WordPress uses blue and conveys the message that it is reliable and user-friendly. Think about how you want your brand to be interpreted. Your colour selection makes a big impact.  Consider how the colours work with each other and if the text stands out. The colours you use can portray what your business is about and attract your targeted audience.

Opt for Simple Yet Effective Logo Design

A well-designed logo has the power to leave a lasting impression. Simplicity is often very effective. If you look at a well-known brand such as Nike, you instantly think of its distinctive tick. Even though it is simple, it’s easily identifiable and memorable. Avoid a complicated logo design and purely focus on having your brand recognised.

Define Your Brand with Your Logo

With the example of Nike, you’ll notice that no text is required. The tick has become synonymous with the brand. If you choose to include text, it must be readable. You want your logo to be memorable, so visitors want to learn more about your brand. At Word of Mouth, we can design a professional logo that will enhance your business.