Entering the world of Google Ads can be a confusing experience and you might even feel like you’re learning a new language. However, we promise it’s worth it! Google Ads, when executed correctly, can do wonders for your business. It allows you to raise awareness and increase traffic to your website while not blowing your entire advertising budget.
When you think of Google Ads you might think of those top 3 results from your Google search, but the reality is, it’s so much more than that. Aside from the search result ads we all know of, there are different campaign types such as images ads, product listings, in-video ads and more.
So, how does Google Ads work?
Essentially, Google Ads (formerly Google AdWords) are paid advertisements that appear in search results on Google when someone completes a search. They can also be image advertisements that appear on other websites, video advertisements (such as YouTube ads), or even appear in shopping results. Below is an example of a Google search engine results page where the Google Ads results are seen at the top with “Ad” to the left of the title.
Google operates on an auction system (or pay-per-click), which takes place every time a user performs a search. This means that to “win” and see your Google Ad appear for your keywords, you’ll need to optimize your quality score and bid amount. So it’s not only about the amount you bid, but also the quality of your ad, keywords and landing pages.
So, why should you pay for Google Ads?
Here are some of the reasons why we think you need to be using Google Ads in your digital marketing strategy.
1. Google has huge reach
When you want to find a new place to go for dinner, where do you look? Google. When you want to find someone to do your Social Media Marketing, where do you look? Google.
There really is no other search engine that compares to Google (nice try, Bing!) and they know it. It is estimated that Google handles an absurd 5 billion searches PER DAY, and these searches contain a lot of users wanting answers or solutions to things that your business can offer. So if your business can help provide a solution to a problem, you should be utilizing Google Ads.
2. Specific ad targeting
Google Ads allows you the ability to target your ads to reach people with specific interests, namely, people who are interested in your product or service, and show them relevant ads. Criteria such as keywords, ad location, age, language, specific days and times, and even what device they will appear on and when. Google has even introduced targeting which targets “life events” including education level and relationship status.
Google Ads also offers a remarketing service which allows your business to retarget users who have shown interest in your business by visiting your website or adding a product to cart, but who never ‘completed’ a transaction. This type of marketing can be extremely beneficial as it can move a potential customer from one stage of the sales funnel to the other.
If you can set up your Google Ads to target the right people at the right time, it will be invaluable.
3. Control over your advertising costs
One of the best aspects of Google Ads is the ability to completely control how much money is debited from your business. Your daily spend is at your control and Google will even provide a report detailing how your ad is likely to perform (and thus, spend). You will also be able to view how you’re tracking against your competitors, and how much more you would have to spend to go up in the ranks.
4. Fast and easy to understand results
With all the detailed targeting, ad campaign options and abilities that Google Ads offers, you’d assume that the reporting would be much the same, detailed and confusing, well it’s not! Google Ads is known for delivering quick, straightforward results and reports of how your campaigns are tracking. Upon logging into your Google Ads account, you are able to select a campaign to see the dashboard. From here you can easily see the related results such as the ads clicked, impressions, keywords that caused a user to arrive on your site, and the average cost per click. Google will even provide recommendations to increase your campaign’s effectiveness.
At Word of Mouth Agency, we pride ourselves in being Perth’s Google Ads experts. We will find the appropriate keywords for your business and implement our proven strategies to ultimately minimize your cost per lead and upgrade your Google Ads strategy and activity. If you want to take your impressions and lead generations to the next level, get in contact with us today.