Having your own website today isn’t enough to become successful in your niche. There are some aspects of your website’s design that can ruin your conversion. What this means is that you lose customers in the process. And also, you simply don’t maximize the opportunity given to you by your traffic.
One common misconception is that conversion rate is solely dependent on your content. In reality, web design also plays a major role whether or not your visitors are going to click a particular link or if they are going to buy your product. To avoid this kind of scenario, here are 7 of the most common web design mistakes that can impact your conversion.
1. Failure to Update the Design
If there is anything that can be said about modern websites, it is the fact that it is constantly changing. If your website is already five years old, then maybe, it is time for a new look. Same with fashion, you don’t want your website to be out of style especially if you are running a business in a highly competitive niche.
2. Failure to have a mobile friendly website
There are a number of reasons why you want to update your website’s design every now and then. First, you have to realize that web user’s taste change constantly. Next, you have to adapt to the changing technology. You might be surprised that your website isn’t even mobile friendly. Now that the majority of traffic comes from mobile devices, you don’t want your customers to leave because the website isn’t made for smaller screens.
3. Stock Images
Remember that visual content can help drive your message across more effectively. If you want your potential customers to trust your brand, the last thing that you want is to use stock photos in your website. You want to take the time to have photos taken professionally.
4. Slow loading time
There are a lot of reasons why your website is running slow. It could be because of the code. As rule of thumb, the website should be loaded and ready to go in under 2 seconds. Among the most common solutions include compressing the photos and reducing the plugins that you use in your website.
5. Not having the right color
Another common mistake is to not use the right color. Keep in mind that web design is part of your company’s branding. The choice of color gives your company its personality.
For instance, does your brand make use of just white or black to make the website look professional? Or perhaps, it needs livelier tones?
6. The absence of Call to Action
Your audience should be guided what you want them to do after looking at your website. Do you want them to click on the link? Or perhaps, do you want them to sign up and subscribe? Try adding a prominent call-to-action button and see the wonders that it can give you.
7. Navigation issues
One of the things that you have to consider is the navigation of your website. If your visitors are having a difficult time skipping from one page to the next, then expect them to just leave. What you can do is to make the navigation convenient regardless of the device that they are using.
What’s the use of a website if it can’t give you the results you are after? Remember that your website’s design can impact your conversion rate. These are just some common mistakes that you want to avoid at all cost.