A YouTube marketing campaign shouldn’t be intimidating for any type of business. In fact, every business should take advantage of the fact that there is a growing number of people who prefer to use YouTube over other mediums such as text or even live TV.
YouTube platform has around 1.9 billion logged-in users every month. In addition to this, the platform is quite popular among the 18-49 year old demographic. To give you an idea, 8 out of 10 individuals aged 18-49 years old are watching YouTube.
There are plenty of benefits using a YouTube campaign specific to your business. According to Alexa, YouTube is the second most visited website. Also, you get to have the freedom to publish different types of videos depending on how you want to get the attention of your audience. You can publish a training video or you can even publish a free webinar. These videos can also go viral or you can even use the description box in order to improve your website’s traffic.
Just how powerful is YouTube? There was a study in 2018 saying that 78% of marketers believe that video used as a marketing tool can provide them with good ROI. YouTube is a great way to publish content or even just boost search engine rankings for your website.