Business Details Brand Blueprint 1. Brand Purpose: In 10 words or less, explain the purpose behind your business? 2. Brand Competition: Name your businesses 3 biggest competitors (include website links if possible). What do you admire about them? 3. Brand Point of Difference: How does your brand differ and stand out from your competitors? Brand Pitch 4. What is your businesses specialties? 5. What age group is your business targeting? 0 - 1718 - 3435 - 5051 - 70+ 6. Name 3 of your businesses most important core values? Brand Qualities and Character Traits: 7. Please select which qualities your business aligns closest with? MasculineFeminineYoungMatureNecessityLuxuryEconomicalExpensiveRuggedRefinedCasualFormalFunSeriousConservativeProgressiveTraditionalContemporaryQuirkyConventionalSafeExperimentalDullVibrantBlack & WhiteColourfulQuietLoudNaturalArtificial 8. Please select 5 words on how you would like your logo to be perceived? (Try to avoid selecting contradictory terms, ie: formal and casual) AccomplishedComfortableEducationalFormalHip LocalPracticalReliableSophisticatedTrustworthyAdorableCaringConfidentEfficientFreshInnovativeMainstreamPremiumRespectedTalentedUnpredictableAggressiveCasualContemporaryElegantFunInspirationalMethodicalProfessionalRespectfulTechnicalWholesomeApproachableChallengerCredibleEntrepreneurialGlobalIntelligentPassionateProgressiveResponsiveTenaciousWittyArty CheekyCustomer-focusedHard workingInternationalPersonableQualityResults-drivenTraditionalArticulateClassicDetail-orientedExperiencedHeritageKnowledgeablePlayfulSafeTrustedYouthful Budget A rough figure will allow us to gain further insight into the project. Deadline Do you have a timeline for the project? Any other comments or special requests Explain anything else you think we may need to know. Upload Files Upload any relevant files if required. (Max: 10MB) How did you hear about Word of Mouth? Please allow up to 10 seconds for the form to successfully submit.