You just can’t ignore content. In 2018 and 2017, 58% of marketers mentioned that they actually invested more in their content. In reality, content can bring a good number of benefits to your online marketing campaign for the year. And also expect content to still remain king for 2019.
In fact, things aren’t going to change anytime soon. Google is still going to rank websites that have good content useful to its visitors. And the only thing that you can do is to sharpen your content marketing strategy for the year.
The good thing about content marketing is that it can give you the numbers that you need. It can provide you with visitors, not to mention even improve on your bounce rate and your conversion. Now, if you are planning to implement effective content marketing strategies for the year, here are some options that you can go for.
Know Your Audience
The first thing that you have to do is to know exactly how your audience thinks. Knowing your audience’s behaviour is sometimes the most important task that you have to do when it comes to doing research. You need to know them because you want to give them the content that they are going to read.
To have an idea of what they want, try to take a closer look at similar websites. Try to take a closer look at your competition and see what they are doing correctly. What are the types of content that catch the attention of their audience?
You should also make an effort to ask them. Perhaps, ask them some questions on social media. Perhaps, put up a poll regarding what type of content they want to see on your part. This makes it easier to know their expectation on your part.
Investing in Case Studies and White Paper
Publishing White Paper and case studies can also be helpful for your content this 2019. It can allow your website to reach new heights. A white paper is quite a popular option today mainly because it provides highly informative content that also offers a solution at the end. It typically resolves complex problems that the industry is currently facing.
But of course, when it comes to publishing white paper and case studies, you have to be subtle and never outright promote your brand. The last thing that you want is for your readers to think that you are only promoting your own product or company.
Introduce Video Content
Aside from written content, it is also important to introduce video content on different channels. You may use YouTube, Vimeo, or even have exclusive videos on your website. Last year, 63% of businesses started using video content strategies. And of those businesses that have used video content marketing, 82% felt that video marketing is an important part of their overall online marketing campaign. And also, the majority of these businesses believe that it provides them with ROI.
According to statistics, video marketing can help give you the money that you need. It boosts conversions by 80% once you integrate video into your landing page. And also, Google somehow favours websites that have videos. If you are going to make use of videos, your page is 53 times more likely to land on the first page. Come to think of it, it isn’t exactly surprising considering that Google owns YouTube.
Consider Paid Distribution of Content
It isn’t enough that you just invest in organic means of distribution. If you plan on sharing content via Facebook, it is important that you also consider paying the social media platform to increase the number of people seeing your post.
In contrast to other social media platforms out there, Facebook is the most effective when it comes to driving traffic to a website. Also, Facebook knows its users. You can select the age, interest, and profile your audience carefully. It means that you can get your content to increase in visibility in certain areas than others. With this option, it becomes possible to get new customers.
Never Resort to Click Bait
Another important content marketing strategy is to never deceive your audience. Never go for clickbait titles just to increase the number of people visiting your website. Though it can definitely spike your traffic, don’t expect to get long term benefits from this strategy.
The reality is that clickbait titles will most likely just give you a higher bounce rate. You don’t get the trust of your readers, which is why they won’t even bother checking the other content that you’ve published. Also, it isn’t good for your site’s ranking. Once Google recognizes that your page creates bounce rate, it might perceive that your page isn’t matched with their search result.
Consider Voice Searches
Also, when it comes to finding the right keywords, also consider how technology is changing. Google already recognized that voice search is growing. In 2016 alone, 55% of teens are already using technology while 41% of adults already use voice search.
There are implications of voice search in terms of SEO. For one, you will have to bank on long-tail keywords. Users tend to ask questions as if they are talking to a real person. In addition to this, you want to make sure that your website is answering FAQ. Many voice search queries involve questions such as why, who, when, where, and how. It means that you will have to know more about the popular questions that people might have in mind.
This year, you should also focus more on how you present your brand’s story. Storytelling has been used by top marketers especially in recent months. What it does is make people want to learn more about your brand, product, services, and basically everything that you are offering.
What it does is evoke emotions among your readers. Regardless if it’s a long post or a short quote, it matters how you send your message across. It also builds a connection between the brand and the readers.
Content remains an important part of online marketing. However, given the changing world today, it is imperative that you also know exactly which content marketing strategy to implement. With these options, you will be surprised how it can change your performance.