January 10, 2018 | Branding, Tips
Colour pencils for design

What makes brands successful may not necessarily be their product. Instead, brands that have a solid logo and overall positive brand presence make a huge impact on their consumers. But of course, making a logo that sticks out from the rest of your competition can be tricky. Let’s discuss some things that can apply to your logo design in order to make a lasting impression on your audience.

Reflecting Your Brand
One of the most common mistakes of businesses is to think that the company’s logo is the only thing responsible for a company’s branding. The colour that you use on your website and the voice that you opt to use in your content strategy contribute to your company’s branding.

It is important that the logo should reflect the essence of what your brand is about. It can be a combination of graphics and type font. Having the right logo to reflect your brand takes a lot of brainstorming and time.

For starters, you can start by thinking of symbols that reflect your company. This makes it easier for your audience to remember your logo and associate it with your company.

Use The Right Colours
Colour is an important part of what emotions and sentiments your logo is going to create in your audience. It is important to have an idea of colour theory in order to choose the right kind of colour in your logo.

For instance, you will notice that cooler tones are by businesses. This sends the message of their professionalism and ability to remain calm in their demeanor when it comes to doing business. On the other hand, you notice health brands often make use of shades of greens and browns healthy products that they offer.

Take notice of the most successful brands, a lot of these companies make use of simple logos that people can easily remember. The simplest logos can also be distinct, setting it apart from competitors.

Keep in mind that the logo is going to be used on different mediums. It will be used on your website and even in print. An excellent logo should work well in different mediums and different sizes. Make sure the logo is going to work on top of a black or white background.

Being able to achieve the right logo can be challenging. There are a lot of things that you will have to consider ranging from colour, to icons and font style and sizing. Luckily enough, there are plenty of The brands that you can use as a reference when it comes to creating your own logo. We recommend you take your time in order to get the best results to build your identity.

Get in touch with Word of Mouth today for a free logo design quotation!