March 25, 2020 | Digital Marketing, Social Media, Tips
Digital marketing for small businesses

Small businesses around the world are banding together in love and support for each as we live through a future history lesson. The impact COVID-19 is having on our world will scar generations for years to come. Amidst the panic, economic crash and toilet paper shortages, small businesses are suffering. With livelihoods put on hold by the Australian Government, they are struggling to find ways of supporting families and themselves during this crisis. With your favourite local businesses in mind, here are five ways you can successfully support them during this pandemic:

1 — Follow Their Social Medias and Engage With Posts

The easiest way to support a business is through social platforms. Follow their Facebook, Instagram and Twitter and help them out by liking, commenting, retweeting and sharing their posts. This will assist the businesses in growing their online community which will translate to more customers after the pandemic passes.

2 — Shop Online

It’s difficult and risky to go on a shopping spree at the moment, but that can’t stop you from having your own little online spree! Instead of heading to large retailer websites, check out boutiques and shop locally. Find a hidden gem? Tell people and give them a visit when the pandemic passes.

3 — Participate in Giveaways and Fundraisers

If you don’t want to give away free money, why not try to win something? Participating in online giveaways and fundraisers will help to beat social platform algorithms and boost a small businesses credibility and page traction. Plus, you might win something, so it can’t hurt right?

4 — Write a Review

Hop online to iTunes, Yelp, Trip Advisor, Amazon, Goodreads, your personal blog or offer to write a testimony for a workshop, course or boutique you recently visited. Try to find their Facebook or personal website too, and drop some kind words. Get busy on your community Facebook page and give them a shout out! A good review will assist your local small business’s Google ranking and encourage others to support them too!

5 — Word of Mouth

Last but not least, word of mouth is the very best way to spread love and community. By recommending a business via a conversation, you spread the word a little farther. If you are in lock-down, don’t hesitate to jump online now and start supporting your friend, family or local boutique. These are tough times for everyone, so let’s stand strong to support each other.