Don’t be shocked if your visitors don’t instantly convert. That’s where remarketing comes into play. Remarketing is a tricky but effective approach used by many successful businesses today.
The role of remarketing is to reconnect with people who visited your website in the past. It is a targeted advertising strategy that allows you to single out individuals who could be interested in your products or services.
What makes remarketing so effective today? First, have you ever thought about targeting the wrong crowd? With remarketing, you are engaging with your target audience. There is a higher probability that they are interested with what you are offering given the fact that they visited your website or maybe searched for relevant terms.
Next, you also have to consider the reality that people who will visit your website will not automatically buy your product or avail of your service. Perhaps, they were still weighing their options whether to stick to your company or not. In fact, 49% of website visitors typically visit around 2 to 4 times before they decide to finally make a purchase.
Remarketing is a proven way not only to increase your brand awareness, but it can also be an effective strategy in order to increase the number of people converting on your website.