There are approximately 1 billion daily active users and 2 billion active monthly users on Facebook. Until today, Facebook remains the most dominant social media platform. In addition to this, there are more than 70 Facebook translations available as well. This means that it gives your business the power to communicate across different languages and dialects.
For a business, it is imperative to gain followers on this social media platform. But getting people to like your page can be a challenge. The good news is that you can do so organically. This means you don’t have to pay the social media platform to target the audience for you. Instead, you just let them go to your page and follow your business.
1. Create a Voice That is Recognizable and Distinct
The first thing that you have to do is to establish a voice that stands out within the niche. Successful brands make use of a specific voice whether it’s a voice that has a sense of humor or something a bit serious. When it comes to choosing the right voice, always refer to your branding. Also, you want to ask how you want your company to be perceived by your audience.
2. Create a Viral Post
Another strategy that you can do is to create a viral post. Viral posts can increase your Facebook page’s reach without the need to spend on Facebook’s sponsored posts. The bottom line is that you let the users share the post on their own timeline. And because of this, it exposes your brand to their network.
But creating a viral post can be tricky and difficult at the same time. You need to understand your audience fully before you can have a post that invites people to hit the share button. For some, it’s a matter of incentivizing your audience. Perhaps, you are offering a discount or giving away some promotional goods.
3. Ask Friends and Family to Like Your Page and Share The Page
The simplest strategy that can increase the number of followers on your Facebook page is by asking your friends and your family members to like your page and even share them with their network. You will never know who might become interested in doing business with you.
4. Build a solid reputation online
Next, you also want to build a solid brand reputation online. In fact, once you’ve built a solid reputation online, you can expect people to talk about your company’s products and/or services. Keep in mind that the word of mouth marketing remains a powerful tool that can be used today.
5. Don’t just promote
Always ensure that there’s a balance between selling something and sharing something that can encourage engagement within your niche.
Keep in mind that your audience can sense if you are simply in it for the money. What you want to do instead is to become a leader within the niche and share relevant things that are important to your audience. Try to engage with them on social media and you will be surprised by the number of followers that you can get from this.
For instance, does your brand make use of just white or black to make the website look professional? Or perhaps, it needs livelier tones?
6. Learn from data
Lastly, you want to learn from data. Try to see which organic posts tend to get the most comments or likes. And from here, you can learn and adjust.
Getting more likes on your Facebook page doesn’t have to be difficult. You can grow your network organically by having a smart strategy along the way.