Is AI Ready for Business?

The short answer? Yes — and then some.

There’s a growing debate about whether AI-generated content is ready for commercial use. But here at Word Of Mouth, the conversation shifts from “Is it acceptable?” to “How are you already using it?”

We’ve reached a turning point: AI isn’t just matching human-made content—in many cases, it’s pushing beyond what teams alone can deliver—faster, sharper, more experimental. The quality is there, the innovation is undeniable, and the brands that embrace it stay relevant.

Just take the recent action figure trend. AI-generated images of people as stylised, cinematic characters flooded timelines — and yes, we made ours, too. Why? Because AI isn’t just following trends anymore. It’s setting them.

Is It Ethical to Use AI for Creative Work?

There’s a lot of noise about ethics — but most of it forgets the bigger picture.

Every creative revolution has had its critics. Photography. Film. Digital editing. Now, it’s AI’s turn. But like every tool before it, AI doesn’t erase creativity. It enhances it. It makes ideas more accessible. It empowers the people behind the scenes to work smarter, go further, and execute faster.

Scroll Sora for five minutes, and you’ll see a new era of creativity unfolding in real-time — ideas brought to life by people who never had the tools to realise them. This isn’t the death of creativity. It’s a rebirth.

Of course, with great power comes great responsibility — and that’s where we come in.

How We’re Using AI at Word Of Mouth

We’re not just watching AI change the game. We’re actively using it — across design, content, video, and ideation.

But we’re not handing the reins over. Every asset we produce still undergoes the same scrutiny we apply to all our work: Is it strategic? Is it high-quality? Is it creative?

AI tools are just that — tools. It’s how you use them that makes the difference. That’s why our team is experimenting with the latest advancements to bring new ideas to life, test concepts faster, and expand what’s creatively possible for our clients. Soon, we’ll be showcasing more of this work publicly (including some very cool AI video projects 👀).

The truth is, AI isn’t a buzzword anymore. It’s a real force in marketing — and if your brand isn’t engaging with it, you’re falling behind.

Final Thought

The gap between what you can imagine and create is closing. Fast.

AI is no longer the future — it’s the now. And if you’re not using it to sharpen your content, elevate your brand, or ride the wave of cultural trends, you’re missing the point.

Need help navigating the new creative landscape? That’s what we’re here for.