i Darts NIX
i Darts NIX, Perth’s premier electronic darts bar known for its vibrant atmosphere and innovative entertainment, approached Word Of Mouth Agency for comprehensive social media services. The objective was to enhance their online presence, engage their audience more effectively and drive foot traffic to their venue. With the rise of social media platforms as key marketing tools, i Darts NIX recognised the need for a strategic approach to leverage these channels.
The Service
We provided a comprehensive social media package for Meta (Facebook and Instagram) and TikTok, specifically tailored to highlight i Darts NIX’s unique selling points. This included crafting a strategic plan for Meta and TikTok to align with i Darts NIX’s brand and objectives, developing a detailed monthly content calendar to ensure consistent and engaging posts, and performing regular social reviews to optimise strategies.
Our services also featured custom social graphics design for visually appealing and brand-consistent posts, engaging caption copywriting for each post, and publishing two weekly posts on Facebook and Instagram. Additionally, we produced and shared two TikTok videos and Instagram Reels each week and coordinated two monthly influencer visits to generate user-generated content and boost brand exposure.
The comprehensive social media services significantly improved i Darts NIX’s online presence and engagement metrics. In the first 6 months, WOM achieved the following results through organic services:
195.7K
Facebook Reach
4.8K
Instagram Reach
136K
TikTok Views
The Outcome
The enhanced social media presence significantly elevated brand awareness and attracted more customers to the venue, resulting in a noticeable increase in bookings and walk-ins. Custom graphics, engaging captions, and strategic influencer collaborations were pivotal in cultivating a vibrant and interactive online community.
By effectively leveraging the strengths of Meta and TikTok, i Darts NIX experienced a remarkable surge in social media metrics. This growth translated to heightened brand visibility and deeper engagement with their target audience.
Through a meticulously crafted social media strategy and consistent delivery of high-quality content, i Darts NIX strengthened its brand presence and fostered stronger customer connections, demonstrating the impact of a targeted and professional social media approach.