Mr Potato
When it comes to making potatoes go viral, Tony Galati and Word Of Mouth Agency have something in common. We were thrilled to work with Mr Potato in Leederville to create dynamic, engaging video content to ignite excitement and boost sales for the first-ever ‘International Day of Potato’.
Mr Potato is breaking the mould, reinventing the loaded spud into a healthy, fresh, and fast meal! Jess and Tyson, the masterminds behind this brilliant idea, have transformed their vision into a game-changing business that’s set to redefine fast food in Australia. Their mission? To serve fresh, healthy, and nutritious meals on the go, all at an unbeatable price. With stores popping up nationwide, they’re making waves and shaking up the fast food scene!
Our Services
Our team worked closely with Mr Potato to deliver the perfect message for their one-day promotion celebrating the first International Day of Potato through our vibrant content creation.
We crafted a storyboard for each piece of content, executed filming on location and edited the final pieces, adding eye-catching titles to keep viewers hooked. The Mr Potato team embraced our ideas and even starred in the videos, adding a genuine touch of brand personality while showcasing their iconic pre-loaded spuds.
WOM wanted to saturate social media platforms to reach as many people in Perth as possible, both their loyal followers and new audiences, boosting awareness and driving in-store sales. We teamed up with Perth Food Adventures to engage with the food market and broaden our reach, which resulted in a viral video, hundreds of comments, and hundreds of enthusiastic and hungry Perth locals.
700+
Customers
74K
Video Plays
1.5
Hour Long Lines
Statistics
Over just one day, we helped produce…
The Outcome
We cannot believe the outcome! On International Potato Day, the line to grab a loaded spud for 50% off was out the door and around the corner, with people willing to wait over an hour and stand in the rain from 9:30AM until their closing time at 9PM.
This resulted in record-breaking sales for Mr Potato Leederville and a record-breaking social media presence. The viral content and promotion gained hype and led to increased followers, high engagement, and new loyal customers.
Mr Potato Leederville has now signed on to our social media package, with the WOM team helping to execute their content and social media management.