Swan Yacht Club
For five years, Word Of Mouth Agency has been directly involved with the Swan Yacht Club, so it was only natural for us to assist them through our services of creative design, web design and development, social media marketing, email marketing and content creation.
The Swan Yacht Club is an award-winning venue in East Fremantle. It’s a place where you can relax and sit back with a pint in hand, surrounded by friends and family by the iconic Swan River, enjoying an aesthetic venue with a beautiful view. Established in 1904, Swan Yacht Club has a history of growth which has allowed them to cement its place in the local community.
Our Services
Our agency knows the ins and outs of Swan Yacht Club including every event or weekly campaign they have in mind. Involving our graphics team with the club’s marketing calendar means we are creating posters, menus and flyers on a monthly basis. On top of graphic design, we build weekly email marketing newsletters which we write and compile to be able to communicate to their database of 3,000 strong members.
Through social media channels, we advertise and promote messaging with a tone of voice directed at their membership and target audience. The social goal of Swan Yacht Club is to continue to raise awareness whilst engaging with its customers.
We plan and schedule effective content creation campaigns involving professional photography and videography to build up a library of content available for all online channels.
In 2022, we were engaged to update their website which was over 10 years old! From wireframes, prototypes and design mockups we worked closely with the Swan Yacht Club team to develop a website that covers all aspects of what they have to offer.
The Outcome
Winning Clubs WA’s Marketing Award in 2018 & 2019 on behalf of the club speaks for itself by way of digital marketing. As a prestigious venue and dating back to 1904, The Swan Yacht Club is a staple in every by-the-seaside-loving West Australian.
Tasked with the responsibility to implement beautiful visuals into strong, unique branding and create an aesthetic online presence for the Swan Yacht Club was a dream come true.
Building onto their already reputable business gave us the chance to push the Club further into the social media world, and winning awards was just the icing on the cake.
