If there’s an online platform that you should be using aside from Facebook, that would have to be Instagram. According to the latest numbers, there are around 800 million active users in the platform every day. In addition to this, in terms of demographics, people are spending so much time on Instagram. To give you an idea, users that are under 25 years old spend more than 32 minutes of their day using the platform, while those who are older than 25 years old spend more than 24 minutes a day.
Regardless if you are going to use Instagram for your business or for personal branding, it is important to maximize engagement that you can get on the platform. By doing so, it can also improve your overall online presence. So how exactly are you going to do this in an organic manner?
Only Post Quality Content
One of the most effective ways on how you can increase engagement on Instagram is to ensure that you plan what you are going to post. And when it comes to quality content, you’ll have to ensure that photos are taken either by a professional camera or by a phone with a high-resolution.
Craft the right copy
Aside from the photos, you will also have to focus your attention on the text. Some Instagram accounts make use of storytelling in order to increase engagement from their followers while others simply utilize an inspirational quote.
Strategic schedule of posts
It is also important that you schedule your posts. In reality, there is no generic time that guarantees the most engagement from your audience. You have to understand your market in order to know exactly when the right time to post.
There are those Instagram users who only post once a week, while there are those who post after an important event to their niche. But as general rule of thumb, make sure to post regularly.
Hashtags can be a good way to curate posts and to target users that are looking for a specific content. However, if you plan on using multiple hashtags, be sure that you don’t overdo it. You want to know the top hashtags that are being used in your niche in order to know exactly what to use. If not, you can even launch a new campaign and introduce a new hashtag for your audience.
Choose a theme
You also have to remember that Instagram is a social media platform based mainly on aesthetics. Therefore, you want to make sure that you are going to have a theme that best represents your Instagram account. At times, you want to limit your filter to just one or two.
Reply to comments regularly
Next, you also want to engage with those who comment on your post. This ensures that you are building a relationship with those individuals who are following your posts. Even an emoji as a reply can already make a huge difference in the long run.
If you are wondering how to increase engagement in your Instagram account, it is a good idea that you follow these steps. The reality is that these are some strategies that can help increase not only the number of followers but those who like and even comment on your post.