Why Your Small Business Needs a Website in 2022

So you have Instagram, Facebook and even TikTok for your business, who needs a website right?! That’s so 2016… well, wrong! It’s never been more important to invest in a professional website for your small business and I’m about to tell you why. 

You need a website for SEO

What do you do when you’re looking for a mechanic to service your car? Or a hair salon for your next appointment? You google it! Putting it simply, SEO (search engine optimization) helps your business appear near the top of the list when people run Google searches, and to appear in a Google search, you guessed it, you need a website! 

A good SEO strategy will help your website appear higher in search results and increase the amount of potential customers that land on your website. And more traffic = more leads! Once people find you online they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales.

A website adds to your company’s credibility

In today’s day and age where scammers are hounding you at every contact point possible, it’s a good idea to have things in place to ensure consumers are comfortable that your business is legitimate. Having a website is an opportunity to make a great first impression and provide further credibility to your name. Anyone can create an Instagram and Facebook account, but to have a website takes a bit more time and effort that (hopefully) fake accounts and scammers won’t have.

You’ll stand out from your competitors

Let’s face it, you weren’t the first person to invent your product or service offering, so chances are there are several companies out there offering similar services or products. One way you can stand out is by having a professional website that looks good, communicates relevant information about your business, and has several points of contact. A great website should also include an eye-catching design, be mobile friendly, and have a high number of internal links (especially for SEO purposes!)

It gathers crucial metrics

Having a website allows you to access information that you can’t always find on social media platforms. Things like where your consumers are from, how they found you, where consumers are leaving your page, what content was most clicked on, and more! All this information helps you to determine where/how to place your marketing (and that all important budget!).

So if you’re a new (or existing) business and have been thinking about the benefits of having a website, you now have at least four!

Ready to get started with your website project?

Contact us today!