Never Underestimate The Power Of Copywriting.
Tell your story while climbing Google rankings.
Anyone can write, but not everyone can write copy that is simultaneously captivating, informative, and concise.
Skilled copywriting is the secret to not only telling your story, but ranking highly on search engines with strategic keywords. Copywriting can often be left behind in the dust, when in reality it holds the ability to unlock a world of benefits for your potential customers. It provides answers to their burning questions, offers them compelling information, informs them how you can solve their problems, and - above all - engages and entertains them.
Our Copywriting Process
When it comes to marketing your business, even the most impressive photos and videos will fall flat if they’re not accompanied by smart copy. Simply put, effective copywriting focuses on selling a product or service through high-quality text. We provide creative copywriting services for websites, social media, blog posts, SEO, email marketing, and public relations.
Did you know research has found that businesses with blogs receive 126% more conversions than businesses without blogs? If this doesn’t illustrate the power of the written word, then we don’t know what will. However, copywriting isn’t just about producing blog posts and witty social media captions. The bread and butter of your website such as the landing page, About Us section and Services page are all fundamental in making a lasting and professional impression on your potential customers.
At Word of Mouth Agency, our copywriters will conduct thorough market research to discern the right content to create for your target audience. We’re experts in creating a wide range of strategic written content that piques your audience’s interests, builds trust, and is SEO-friendly.
Did you know research has found that businesses with blogs receive 126% more conversions than businesses without blogs? If this doesn’t illustrate the power of the written word, then we don’t know what will. However, copywriting isn’t just about producing blog posts and witty social media captions. The bread and butter of your website such as the landing page, About Us section and Services page are all fundamental in making a lasting and professional impression on your potential customers.
At Word of Mouth Agency, our copywriters will conduct thorough market research to discern the right content to create for your target audience. We’re experts in creating a wide range of strategic written content that piques your audience’s interests, builds trust, and is SEO-friendly.
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FAQ
Still Got Questions?
How long should a blog post be?
We encourage blog posts to be roughly 500 words. This is a sweet spot for making sure that you retain your reader’s interest while ranking highly on search engines.
How is copywriting linked to Google rankings?
There’s no point crafting website copy that reads well if nobody is reading it in the first place. Making your web copy SEO-friendly means it has a better chance of ranking highly in search engines and being discovered by potential customers. At Word of Mouth Agency, our team is experienced in a wide range of techniques that optimises your content.
How do you research relevant keywords?
We use keyword research tools such as Moz and SEMRush to discover and analyse your target audience’s relevant keywords. We also research related terms and average monthly volume to paint a full picture.
What information do you need to start the job?
We’re glad you asked! As always, it depends on the job, but it’s always better to be safe than sorry when starting a copywriting project. We require information about the history of your business (for example, when and how you started your business), detailed information about the various services you provide, key details such as costing, and who you consider to be your main business competitors.
How often should I be updating the content on my website?
As often as you can. Regularly posting and updating your web content shows your potential customers that a living, breathing people actually exists behind the screen and that you’re not just a business. It’s ideal to update at least monthly at a minimum, whether you make minor changes to key content or add a new blog post it’s helpful to make updates of any size which can lead to growth and better rankings in search.
Do I need to use impressive words to write good copy?
Definitely not. In fact, flowery words are discouraged when it comes to copywriting. We aim to make your copy conversational, so that it’s easy to navigate and contains common words that people actually type when using search engines.
