Paid Social Media Advertising

Well Thought Out Social Media Advertising Can Stretch Limited Budgets

We guarantee results and high levels of engagement through our paid social media advertising packages.

Don’t get caught in the algorithm lottery.
The algorithm doesn’t care about your organic reach. Staying connected through posts is great but the metaphoric hit and hope won’t get you very far. Our paid social media advertising packages are made with Perth businesses in mind. They are targeted and strategic so we can gain insights and continue hitting responsive audiences. Our Facebook Ads can be aimed for users scrolling through an Instagram feed all the way to what they see on the sidebar of the Facebook home screen with each Ad tailor fit for purpose.

Engagement

There is no Hail Mary system here at Word of Mouth Agency. We target your advertising so that it ends it up front of those who will actually engage.

Impressions

Impressions are the number of times your content is displayed, no matter if it was clicked or not. We deliver direct content to your customer's feed and jog their memory through impressions.

Results

There is no point advertising on a whim. Our strategy is focused on driving results for your brand and with carefully considered framing we guarantee this. It’s good to know everything down to the last letter or pixel has been actioned with your brand’s end game in mind.

Return On Investment

An increase in engagement means that you are pulling at the interest strings of your audience and more often than not that will lead to revenue returns. A well targeted audience leads to the right people finding what they are after.
paid-social-media
paid-social-advertising

Our Paid Social Media Ad Process

Our paid social media plans manage sponsored ads for your business. We analyse competitors and comb through data to narrow specific audience attributes and location and send them your way. Identifying the habits and online behaviours of your targets is a crucial component when timing sponsored ads. To assist in understanding the habits of your audience, we set up lead ads to gather and request information. We can devise and give you a detailed recommendation for monthly spend so you stay in control of the business’ back pocket.

RELATED SERVICES

Want To Know More?

Social Media Marketing

We offer a variety of social media management packages tailored to fit any business.
More Info

Influencer Marketing

You have the story, let us play matchmaker in finding its spokesperson.
More Info

Content Creation

We collaborate with your business to create content that tells your story in new and interactive ways.
More Info

FAQ

Still Got Questions?

How do I determine my target audience?

In addition to knowing the breakdown of your audience’s age range, gender, location, income, and interests, it’s also essential to know your audience’s online behaviour and habits. At Word of Mouth Agency, we’ll conduct thorough market research to ensure your social media advertising is reaching the right people.

How much does social media advertising cost?

There’s no straight answer to this question as it depends on your business’s goals. When running Facebook ad campaigns, your budget can be based on your reach and frequency. With Facebook Ads, the cost depends on what type of campaign you’re running; for example, a conversion campaign charges your account every time someone engages with it, while a brand awareness campaign charges based on how many people see it. For any social media advertising campaign, you can set a daily, weekly or monthly budget and the campaign will automatically pause when the limit is reached.

What kind of social media advertising packages do you offer?

We tailor our paid social media advertising per client. This usually consists of a recurring monthly contract locked in at a minimum 3 months. Depending on your business industry and size of campaign our package pricing will vary.

How do I measure return on investment on my social media advertising?

There are many ways of measuring the impact of your social media advertising beyond the usual likes, comments, and shares. Metrics such as reach, audience engagement, site traffic, sign-ups and conversion tracking offer valuable insight into the effectiveness of your advertising. At Word of Mouth Agency, we’re experts in determining which metrics to track to effectively measure your return on investment.

What’s the difference between social media marketing and paid social media advertising?

The difference between social media marketing and advertising can be confusing, as people often use them interchangeably. Social media marketing is any social media activity that is unpaid, such as posting content, sharing information, and commenting. Social media advertising is any paid action you take on social media, such as boosting posts and running ‘Sponsored’ ad campaigns.

What’s the difference between a boosted post and an ad on Facebook?

A boosted post is a regular Facebook post that you apply money to in order to reach a wider audience; they are technically still ads. Facebook Ads are created in Ads Manager and offer more options for formatting and analytics. Our Facebook Ad Specialists are experts in determining which route and type of Facebook Ad should be executed as per your business goals.




Fill out the form with any details about your project! We look forward to working with you when you're ready.