Google AdWords

Google AdWords Management Agency That Target Quality Over Quantity In Perth

Target direct traffic that wants to be involved and do it for a fraction of the cost.

Open the flood gates for the right kind of traffic.
They say there’s no such thing as bad publicity, but there is definitely such a thing as unnecessary website traffic. Don’t let Google AdWords management companies in Perth write cheques that your business doesn’t need to pay.
At Word of Mouth, we know where to run our mouth and where to keep things tight lipped, ensuring a steady stream of qualified traffic. By integrating your AdWords activity with your big-picture strategy, we find the right keywords and work to continually refine them, minimising your cost per lead.

Measurement

In order to enhance results, we measure not only your performance but the overall state of play and find the places we can best add value. It’s important not only for us but for your brand as well to know understand the choices and directions we take.

Tracking

We guarantee immediate results, but we are always looking to improve our service. Tracking various metrics, competitors and habits helps us identify problems and opportunities before anyone else.

Retargeting

Google AdWords are an effective tool for remarketing to visitors of your website. It’s important to know the right audience to retarget. We have strategies that assess and rank your options so you can make decisions without a blindfold.

Control

We aim to constantly reduce unnecessary charges for you and have control measures in place.
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Our Google AdWords Management Process

You can’t be stagnant in the AdWords game. Having a good run and lying dormant will cost you and your brand. We are constantly adapting to the landscape, using innovative keyword tools to find the most relevant search terms customers are using through Google to locate your business. Constant research of other companies your industry is undertaken to ascertain who is at the top and why results in our team developing concepts to come up with our very own unique Google AdWords strategy to competitively compete. Another part of our service is to ensure you have a user-friendly landing page ready and waiting for prospective interactives. We suggest and make recommendations for improvements to build a successful Google AdWords campaign and provide reports and insights about your return on investment.

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A/B Split Testing

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Landing Pages

We offer simple but effective landing pages for businesses that don’t the whole lot.
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Analytics

We use analytics to use resources in a more productive and efficient manner.
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WE'RE HERE TO HELP!

Still Got Questions?

Do you know how many people really click on ads?
Not an exact number, per se. The number of people clicking on ads vary from one ad to another. However, you can rest assured that PPC ads receive an ample number of clicks. In fact, studies have shown that 65% of all clicks made by users who intend to purchase something go to paid ads. And the top 3 paid advertising spots get 46% of the clicks on the page.
Will my listings appear within the search engine results?
Yes, it will. But the location of your ads will depend on your desired area of placement. It also depends on the amount of competition that exists for that search term that you’re bidding on. You can end up on the first page or the third page, etc.; depending on the outcome of the auction. Wherever your ads are relevant, Google will display them.
What's the difference between Impression Share and Quality Score?
Quality Score is a score from 1 through 10. You receive that and it indicates the quality of your ads. This comprises expected CTR, ad relevance, and landing page user experience. Impression Share, on the other hand, is the number of times your ad was shown to someone divided by the number of times it was eligible to be shown.
If the competitors click on my ads, do I have to pay for their clicks?
There’s a term for that, and it’s called ‘click fraud’. The good news is that Google has a few methods that will keep this from happening. If bots are being used to continuously click on ads, Google blocks activity from its IP address. You won’t have to pay for any clicks from that specific address. But if the ad is clicked on manually, it will count as a normal click. You can still manually block clicks from specific IP addresses, meaning you can stop your competitors from using up valuable budget.
Is there a difference between SEM and PPC?
SEM stands for Search Engine Marketing. It comprises of all marketing that can be related to a search engine, like Google, Bing, and Yahoo, etc. This type of marketing relates to search (text ads), ads in Google Maps, Google Shopping ads, the Google Display Network, and even YouTube. PPC stands for Pay-per-click. It’s the traditional way of paying for a search ads campaign. You jump into an auction, and if someone clicks on your ad, you pay for that click. There are other ways to pay for your ads in SEM, like cost-per-impressions, cost-per-view, or even cost-per-conversion.
Is Google Maps a part of Google Ads?
In a way, yes. In Google Ads, you can use location extensions which tie in with Google Maps and Google My Business. This is so when someone searches in Google Maps for businesses like yours, your ads will show up on their searches.
How much would I pay if someone clicks on my Google Ad?
It depends on your bidding strategy. In other words, you set up a maximum that you would want to pay. Google can spend up to 20% more for that bid.
Can I track the progress of my PPC campaign?
Yes you can. You can do it by yourself, or you can leave the tracking to us, and we’ll give you reports on a regular basis (daily, weekly, monthly).




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