Video Content and How To Use it in Digital Marketing

Should I be posting on TikTok?

If you’re a business owner with a presence on social media, you may have found yourself recently asking this question.

Video content was once seen as a small part of a marketing solution being costly and time consuming. It once required a whole production team and expensive equipment, but times have changed. It’s now as easy as access to a smartphone and a creative individual.

When Instagram announced that it was no longer just a photo sharing app and was pushing for video content, we were all forced to ask ourselves this question. While apps like TikTok and features like Instagram Reels have been around for a while now, not many people actually know how beneficial using video content can be for their service or business. Whilst it may be seen as a more complex way of creating content, it can actually be engaging your audience in ways that a static post cannot.

Now, does this mean you have to jump on every trend that pops up on your feed? Definitely not. We’ve all seen businesses trying to remain relevant post cringey videos that tell you nothing about them. The best way to use video content to your advantage is by making it relate to your brand and the message you’re trying to convey.

Is this still sounding a bit too daunting?

Not to worry. For those of you who still need a few tips for creating video content, I’ve compiled the first few steps to take to get you started on your content creation journey.

 1. Figure out the platform where your audience is most active on
For some brands, this may be Instagram, for others it could be TikTok. Review all your social platforms and see where you get the most engagement on – that’s where your target market is. Once you find your platform, then you’ll know what kind of videos you need to be posting.

2. Find brands or creators with a similar message and see what they are posting
If you have no idea where to start, the best thing to do is to see what’s out there and draw inspiration from it. Now, this doesn’t mean copying content. You want to get an idea on the audio being used and take notes on certain trends that you can adapt to your brand.

3. Batch content
Running your own business can be time consuming as it is and sometimes social media is the least of your concerns, even when it shouldn’t be. If time is not in your favour, make a list of videos you want to create and record the video for them in one go, then edit them and save to your drafts for future posting.

4. Outsource
If you’ve tried all the above and find that this whole video content thing isn’t for you, get someone else to do it. At Word of Mouth, we offer video creation as part of our packages if required, which means that you can still reap the benefits of video marketing without having to do it yourself.

Now take these steps and get started on your journey and check out some of the fun reels we’ve been creating on our Instagram!