April 11, 2024 | Digital Marketing, Social Media, Tips
how to grow your audience and tiktok followers

By now, if you’re not on TikTok, you’re seriously missing out on some 10/10 entertainment and opportunities to reach new markets. TikTok, the cultural sensation, has surged to a staggering 1 billion monthly users in just a few years. Its captivating array of diverse and creative short-form video content has successfully enraptured audiences worldwide. As TikTok has cemented itself as one of the top social media platforms, the quest for growing TikTok followers has become more crucial.

Let’s take a closer look at our tips for growing your TikTok followers so you can get started today!

Find Your Niche

TikTok is a melting pot of age groups, interests, cultures, and trends. The platform has something for everyone. However, to grow your followers, it’s crucial to find your niche and create valuable content your audience will want to engage with.

To begin with, look at your TikTok analytics and identify your audience. Are they millennials interested in new technology? Or are they teenagers who love skincare? Once you know your audience, you can consider the content that will be most valuable to them. For example, if your followers are interested in personal finance, a video about budgeting or investing would resonate more than posts about fashion trends.

Hop on TikTok Trends

TikTok is known for being a trend-setting juggernaut. Participating in trends or using trending sounds can catapult you onto the For You page (FYP), TikTok’s main feed and recommended algorithm. 

It’s essential to create this content quickly before the trend becomes oversaturated. Remember, trends are time-sensitive. While it’s also tempting to jump on the bandwagon of every trend, it’s important to maintain your brand’s authenticity. We recommend only participating in the trends that are relevant to your brand’s content. 

Post at the Right Time

So, you’ve done all that hard work and created a great TikTok video, but does it matter when you hit that “Post” button? Believe it or not, when you post your video is one of the most important factors in determining the success of your video.

Of course, the best time is when your audience is most active. Typically, afternoons and evenings mid-week tend to perform the best. However, this can vary depending on your audience. Finding your sweet spot can take some trial and error, so looking at your analytics may provide some valuable insights into when your followers are the most active. If you’re trying to keep up with TikTok trends, it’s important to post while it’s still hot – don’t be the person who jumps on the bandwagon too late.

Stay Consistent 

Consistency is key for any successful TikTok strategy. Determine your content creation capacity, then establish a regular schedule to stick to, whether posting daily, weekly or bi-monthly. Consistent posting keeps your audience engaged and eagerly awaits your next upload. This applies to both TikTok trends and scheduling.

When crafting your posting schedule, consider when your target audience is most active on TikTok. Experiment with various posting times and days, and analyse your video performance to fine-tune your strategy. By consistently sharing content at the right moments, you’ll increase your chances of appearing on the For You page and gaining new followers in the process.

Still Need Help to Grow Your TikTok Followers?

Our specialist team can help you create and execute a custom TikTok strategy designed to grow your followers and boost your brand’s presence on the platform. With our tailored strategies, we’ll help you reach your target audience effectively so that you can sit back and watch the results grow.

Get in touch with us today, and let us make you viral!