Regardless of the business you are running, having the right website matters. It isn’t enough that your company simply has a website. If the website is struggling with traffic and conversion, it only means that you are doing something wrong.
For instance, between 2015 and 2016, tablet internet consumption grew by 30%. On the other hand, traffic from smart phones skyrocketed by 78%. It only signifies that a website needs to be mobile friendly.
And by doing so, not only are you making the website easy to view and navigate for mobile users, it can also help your ranking. These days, Google’s algorithm is also ranking mobile friendly websites better than non-responsive sites simply because of its user-friendly appeal.
Next, you also have to evaluate the speed of your website. Once images take too long to load, you already lose as much as 39% of your traffic according to experts. What you can do is to evaluate your hosting plus the images being used in your web design.
Aesthetics also plays a huge role in how your website is going to be received by your audience. A website’s aesthetics can leave either a positive or a negative impression to your visitor. Though you don’t usually want to judge a book by its cover, this is the complete opposite in the World Wide Web. You have visitors that associate credibility with the overall look of your website.
The layout is just as important as your website’s content. In fact, 38% of first time visitors are most likely to stop viewing your site if they perceive the layout to be unattractive.
In order to prevent problems with your site’s aesthetics from happening, it makes sense that you take the time to study popular themes and color palettes used by the web design industry. However, make sure that it also fits your company’s branding. Aside from the colors, the typography or font is also crucial in the overall appearance of the website.
Lastly, you also want to focus on your site’s content. You want to make sure that your audience is engaged in your written content in order to keep them interested. By incorporating the right keywords and highly informative content, it is possible to improve the site’s ranking.