Social Media 101: Instagram Threads

As digital marketers, it is our job to stay in the know about current changes within the tech world. Instagram Threads was introduced in July 2023 and although there are many similarities with Twitter, Threads was created to share ideas and text amongst the Instagram creator community.

So, two months after launch… is Threads the new viral platform? 

Here’s what we know so far about Instagram Threads:

• Connected to your Instagram account.
• Posts can include photos, videos (up to 5 minutes) and external links.
• Posts can be up to 500 characters long. 
• You can choose who replies to your Threads, whether this be everyone or only your followers. 
• Your account can be private or public.
• Your Threads account and Instagram account are separate properties. If you delete your Threads account this will not delete your Instagram profile. 
• You can’t edit a Thread once it’s been posted, but you can delete it.
• You can only search for accounts, not keywords or hashtags etc. 

A Thread Dictionary:

• Threads: The new platform “have you tried Threads yet”
• Thread: A discussion “Check out this great thread”
• Post: Individual piece of content “Did you see their post”
• Reply: Replying to a Thread “Have you replied to the post”
• Repost: Sharing someone’s post “I reposted their thread”
• Quote: Reposting and adding your thoughts and opinions 

Say hello to a new platform! Here at Word Of Mouth Agency, we have rounded up our top organisations who introduced themselves on Instagram Threads…

We’ve seen large organisations join the platform and spark conversations with their audiences, making it a powerful tool to share stories. 

This leaves us with one question…

How To Use Threads For Your Business

1. Sharing Real Moments 

Whether you’re sharing employee success or a team member’s birthday. Sharing those unfiltered moments creates a sense of trust and breaks the barrier between businesses and customers. Threads is for keeping it real. 

2. Relatable Content 

Threads are used to create relatable and shareable content. This includes memes and commenting on trending topics. This is a great way to genre-share on Threads while showcasing the personality of your business. 

3. Conversation Starters 

Start your thread by sharing open-ended questions and sparking a new conversation amongst your audience. Asking your audience’s opinion is a great way to form relationships and gain insight into what they want to hear from your business. 

4. Real-Time Updates 

From sharing your morning routine to posting new product launches, Threads is here to keep it real and share the most recent updates. 

5. Important Links 

With up to 500 characters to use including photos, videos and external links; Threads can be used to link your products and services and even cross-promote your brand from other platforms including TikTok!

So, have you tried Threads yet? As digital marketers, it’s essential to stay ahead of the curve and explore new platforms that can help your business thrive. 

Instagram Threads offers a unique space for genuine interactions and content sharing, making it a powerful addition to your social media marketing toolkit. Don’t miss out on the opportunity to connect with your audience more authentically and engagingly. Give Threads a try and see how it can benefit your business today!