Digital Marketing After COVID – 19
Let’s not beat around the bush: the global stock market has crashed and this probably means financial tension for you and your business. No matter how large or small your business is, you will have been affected. Although the Coronavirus has been hard on the Australian economy, it’s not the end of the world. As of May 15, 2020, cafes and restaurants within Western Australia are experiencing ban-lifts that allows establishments to seat up to 20 diners. This comes as a relief to many small business owners as this gives them a chance to start recovering. Rules still apply, but as long as everyone follows the four square metres per person rule, Western Australia will be fine.
So what does this mean moving forward? What is the best was to start the recovery process? Although we still have to practice social distancing and washing our hands every five minutes, these new ban lifts mean exciting things for small businesses. Now, more than ever, marketing is key to keeping businesses afloat. For example, Social Meida has never been more important. These are the tools and platforms that will either make or break the transition small businesses have when trying to make it back to where there were.
Marketing has always been how businesses connect with their community and clients. Digital Marketing is the same thing, but on a digital platform. Social Media works as a visible marketing platform and if used successfully, can be an incredible tool in building your businesses persona. Possibilities are endless, and by using social media, you have the chance to create relationships, make sales or build up your online authority.
During this time, we suggest that you start taking your social media platforms seriously. Facebook and Instagrams are must haves, and depending on your business, Tik Tok, YouTube, Twitter and LinkedIn are your new best friends. To successfully market your business on social media, its essential to:
- Define your goals
- Stay relevant to your audience
- Be active
- Tell your story
If you are not meeting these four criteria, you’ll find the recovery process from the impact the coronavirus has had on your business a lot slower and hard going.
Another digital marketing strategy that we recommend taking a further look into during this period, if you haven’t already, is Search Engine Optimisation (SEO). SEO is the process of optimising your website in an effort to achieve the best possible ranking in organic search engine results. To rank highly, you can use keywords to increase visibility and traffic to your website. SEO is the back-end workings that will lead customers or clients to your website. The more visible the website is, the higher chance you have of making a sale. If you are not making the most of SEO, you may find it hard to compete with similar websites in your industry! To start your SEO journey, it’s important to:
- Tie up any loose ends your website may have
- Monitor your traffics demographic
- Produce professional and quality content
- Keep your website relevant and on topic
These are just a few things you can do to assist your website in being seen.
The coronavirus dealt a harsh blow to Australian businesses and unfortunately small and boutique businesses lack the financial backing chain companies, making it even harder to recover. We encourage you to start building up your digital marketing presence and watch as you slowly but surely make progress towards your comeback. If you are interested in getting assistance in either of our Social Media or SEO services, get in touch!