Regardless if you are running a small or a big business, there is a window of opportunity to hit the right market by having the right e-commerce website. In fact, seeing success on your e-commerce website today shouldn’t be too complicated. It is a matter of taking a closer look at strategies that work and don’t work. To make it easier for you, here are the top e-commerce strategies for 2017.
Provide Original Content
Content is the primary reason why your audience is sticking to your website. But of course, it is important to have a clear strategy on how you should publish your original content. Blogs, videos, and even images are considered content and has great value on your e-commerce website. But of course, you also have to make things consistent. You may also have to consider the voice that you are going to use in order to also build on your branding. And of course, you have to always evaluate the results of your content strategy regularly. This makes sure that you can improve and understand your audience better.
Don’t Forget Your Email Marketing
A lot of e-commerce websites fail to include e-mail marketing in their e-commerce strategy. There is no denying that people check their emails regularly making email marketing help influence your market. Including signup forms on your website can be a good way to diversify your audience.
The goal for every e-commerce website is to improve its performance whether in sales or in getting more traffic in their website. One of the most effective strategies that can provide concrete information is by running an A/B testing on your website’s designs. Which design created better results? This can also help brands understand what exactly their customers want.
Optimize The Website For Mobile
Google has changed its algorithm to prioritize mobile-friendly websites for a good reason. It is due to the fact that there’s a steady increase in the number of mobile internet users today. Given the technology that we currently have, people no longer wait to reach for their laptop in order to make a quick search of what they are looking for.
Never Abandon Social Media
Social media is a great tool that can help build trust with your audience. By putting importance on your social media, it is possible to build brand recognition and even authority within your niche. In addition to this, social media can also help improve your company’s communication with its audience.
8 out of 10 individuals are most likely going to stay only on the first search result page. This mentality of online users today makes it important for every website to find their way to the top of the search result page.
How exactly is this possible? It is important to first know the current search engine algorithm in order to formulate the right SEO strategy. Having consistent content, having a fast loading website, and making sure that the website is compatible to different screen sizes are just some of the most common things that you will need to remember for a good SEO strategy.
These are just some of the most effective e-commerce strategies for 2017. Keep in mind that even small businesses can also take advantage of these strategies in order to maximize their online presence and improve their results.