Braw Paper Co
Word Of Mouth Agency began working with Braw Paper Co. in June 2023 on various services, including content creation via photoshoots and graphic design, social media strategy and management, influencer outreach, and paid social media advertising.
Braw Paper Co. was started by Tamsin Richardson, a local Fremantle designer and illustrator who draws inspiration from the colours and patterns of native Australian flora and fauna. Braw Paper Co. offers unique homewares, art prints, stationery, tea towels, enamel pins, and their extremely popular ceramic coasters.
203%
Return on Investment (ROI)
275% increase
Sales & Revenue
696% increase
Monthly Average Website Visitors
Our Services
Our team worked closely with Braw Paper Co. to ensure the story behind every piece was reflected in everything posted on their social media. We did this through content creation, monthly reels, and planned social media grids focused on showcasing the products and the nature-inspired artwork.
Guided by a strong understanding of Braw Paper Co.’s objectives and audience, our digital marketing team crafted a targeted paid media strategy. This comprehensive approach aimed to gain brand awareness, drive increased website traffic, and ultimately boost sales.
We also planned and executed a successful Black Friday/Cyber Monday campaign across paid advertising channels.
The Outcome
The content creation emphasised the intricate nature-inspired artwork of the products, frequently featuring natural settings such as beaches and greenery as picturesque backdrops for the photos. This approach resulted in a vibrant and fun feed, setting it apart from competitors’ studio-style images.
By implementing a focused and well-defined paid media strategy, we achieved remarkable results for Braw Paper Co. Within the initial three-month period; we successfully boosted their sales and revenue by an impressive 275% compared to organic sales alone. Additionally, there was a remarkable surge of 696% in website traffic for Braw Paper Co.
