General Store

When the founders of Angelo Street Market decided to expand their business and open a second location, they knew they needed help. They wanted to replicate the success of their flagship store in South Perth, but didn’t know how to do it. That’s when we came along!

Word Of Mouth Agency has partnered with The General Store Melville in Melville to help launch the new spot into Perth. Through a unique social strategy and roll out plan we set targets and goals to reach realistic objectives.

The General Store brings the same iconic rolls, gourmet goods, amazing açai and premium produce that we’ve come to know and love from Angelo Street to a brand-new Melville location bringing back the old-school general store vibes.


Categories: Social

General Store MelvilleGeneral Store Melville

Our Services

Our social team is providing ongoing social media strategy support to The General Store Melville. We touch base with the client and work together on marketing calendars to create activities and initiatives that will increase the brand presence and social engagement.

Our management involves social graphic design throughout different campaigns, influencer outreach, and content creation via studio photoshoots and video shoots for Reels. We have set the tone for their social media feed to engage with the local community.

General Store websiteGeneral Store website
General Store Melville cover photo

The Outcome

Since September 2022, we have helped grow the social following of The General Store Melville from 0 to 4,000 and increased foot traffic and traction to the gourmet grocer by a tenfold. The brand name continues to increase within the area as we continue to provide our services.

We believe in creating a personal connection between The General Store Melville and consumers by showcasing content that is authentic, compelling, and relevant to their customers.