The term “engagement” gets thrown around a lot these days. Engagement is always a good measure of whether or not your audience trusts your brand. The more people commenting and sharing your content, the better it is for your company. What you have to understand is that it’s a big mistake to simply post things that revolve around your company. Posting only your products and services isn’t exactly going to cut it. So how do you get an audience engaged? Here are simple rules that you will have to follow.
One of the things that you want when it comes to your content is that it is still relevant regardless of the time it is being read. Someone could come across your content two years from now but you want that reader to still find value in what you are saying. That’s why you should go after evergreen content. What exactly is evergreen content? It is often times described by editors as stories that will always get the attention of your reads—similar to evergreen trees that always have their leaves at any given time of the year.
Know your audience
The very first rule is to understand how your audience behaves. You need to understand the way they think. As a company, you have to profile who your audience is. It is a must to know the interests, age demographic, as well as the general likes and dislikes of your audience.
By knowing your audience, you will be able to understand things that can trigger an emotion. You can create posts that can catch their attention.
Know What’s Happening in the Niche
Next, you also have to understand what’s happening in the niche. There is no excuse that you have no idea regarding things that are important to your audience. This allows you to have the timing to post relevant content in your social media accounts or even in your blog. Sometimes, being the first one to publish a particular content can easily give you the most comments, likes, and shares from your audience.
To be sure that you are not missing out on the big news, you want to check updates by relevant websites and social media accounts.
Maximize the Use of Hashtags
Hashtags can be used in different social media platforms. If used correctly, it becomes possible for a social media page to increase the number of its followers and even attract more likes and comments. But of course, especially when it comes to Instagram, more hashtags also mean that you may attract bots in the process. However, it is also true that you can attract real accounts operated by real people who are simply looking for content that interest them.
Use a Voice That Represents The Brand
Having the right voice on your website and on your social media accounts can be crucial for a number of reasons. One, having a voice makes your company recognizable to your audience. This means that it becomes easy for an audience to identify your brand. And also, it makes the brand relatable.
When it comes to choosing the right voice, it is important to always check your branding and what your audience prefers. Perhaps, you want to have a mix of both formal and friendly tone? Or maybe, it is best if you simply have a formal tone on your social media and your website?
Engagement is a good way to increase the number of followers in social media. It can also help improve your ranking if more people are sharing your content. However, keep in mind that it is a continuous work that every business has to do. Which of these rules worked best for your digital marketing campaign?