Talk Before Text – Concha Launch Event
Two weeks ago, we were given a standing ovation at our latest event launch! We are here to share with you just what we did to receive it.
At Word of Mouth Agency (WoM), I meet a lot of talented individuals. From the colleagues I work with, to the clients I work for, there is no end to new ideas, dreams and creative spark. WoM Agency has been consistently growing their Public Relations services by hiring experienced employees and cultivating an innovative workplace. Our latest project was for Concha, a new dating app with a twist. Created by three friends, Concha was designed to highlight the importance of talking before texting, leading to stronger connections. In a market flooded with dating apps, our challenge was to successfully launch Concha through an enticing event for young, trendy Perth singles.
Obviously, I’m a sucker for love, so given the opportunity to work on this project with Chris and Lauren was a dream come true! Step one meant using our existing influencer marketing list to contact the who’s who of Perth singles. After extending an enticing invite complete incentives, we received a massive amount of RSVPs. Following the guest list, we arranged a variety of branded decor. This included items such as media walls, balloon garlands and hundreds of branded pop sockets! After enlisting the services of DJ Jayku and the talented Fay Rocious as MC, Host and entertainer, preparations were almost complete.
During the lead up to the event, we developed a custom AR Instagram filter for Concha. By utilising their logo, we created a fun, engaging tool for guests to use at the event and beyond. A few weeks out, we also engaged The West Australian and secured an interview with Lily Hoffman for Perth Now. See article here – https://bit.ly/3jNDStg. Following this feature article, Concha received an influx of interest, downloads and enquiries much to Sam, Ronnie and Zak, Concha’s owners, delight.
With a growing social media, daily downloads and consistent interest, the Concha Launch Event was ready. From 7PM, the Court Hotel Chamber’s Room began to fill. As a team, we were delighted to watch each guest’s face light up as they took in sight. With a gorgeous grazing table, branded decor and free bar tab complete with our Concha Cocktail, the Single-Tini, the Concha Launch event was glamorous! Gaze around the room and you’d spot Tik Tok star Ramon Israel, The Bachelor’s Kristina Abramoff and Miss Universe Australia’s Tash Marciano and so many more.
The night was full of mingling, drinks and dancing, with Fay Rocious’ performance being a huge hit. In the Concha Owner’s thank you, Ronnie, Sam & Zak raved about the event and the WoM team. It was the very best way to complete the night, leaving us all with the warmth of appreciation in our hearts.
Want to learn more about Concha? Sign up today by heading to onelink.to/concha. To use their filter, follow them on social media! Have a new business, re-brand or exciting venture you need to promote? Talk to our team to see how our Public Relation services can help you.